Arboretum Farm:
Planting the seeds for long-term success

Strategy, content, and digital presence from the ground up.

Overview

Arboretum Farm is a wholesale tree nursery in northern Victoria, supplying native and exotic stock for landscapers, nurseries and councils. Set on 90,000m² by the Murray River, the farm combines horticultural expertise with landscaping insight to deliver reliable, quality trees year-round.

The challenge

Arboretum Farm had expertise and a clear vision, but no marketing foundations. Apart from a basic Instagram page, they had no website and no active social media presence. They needed a brand platform that would generate leads, build trust with B2B clients, and give them a consistent voice in a competitive industry — all without in-house marketing resources.

The solution

Starting from scratch, we built a lead-generating website with a clear SEO structure, strong visuals, and intuitive navigation. Alongside this, we created a monthly content strategy spanning blogs, newsletters, and social channels to keep messaging consistent and professional. With every touchpoint aligned, Arboretum Farm now has the foundations of a brand that not only looks professional but also delivers measurable growth.

The results

Email results: open rates 2x higher and click-throughs 3x stronger than industry benchmarks.
Instagram: engagement running 40x above average.
Facebook: engagement 5x above benchmark in just two months.
LinkedIn: steady improvement with clicks rising 27% month-on-month.
Blog: traffic more than doubled, with readers engaging well above standard time.

The benefits

A professional website that works as a lead-generation tool, not just an online brochure.
Stronger brand visibility and positioning in a competitive wholesale nursery market.
Consistent messaging across all channels, building trust with trade clients.
Steady flow of new leads via SEO, blogs, newsletters, and stocklist downloads.
Freed up internal time — marketing runs in the background, so the team can focus on growing the farm.