Arboretum Farm:
Planting the seeds for long-term success

11-21% increase in converted leads over a 3-month period…so far.

The Challenge

Arboretum Farm had expertise and a clear vision, but no marketing foundations. Apart from a basic Instagram page, they had no website and no active social media presence. They needed a brand platform that would generate leads, build trust with B2B clients, and give them a consistent voice in a competitive industry — all without in-house marketing resources.

Overview

Arboretum Farm is a wholesale tree nursery in northern Victoria, supplying native and exotic stock for councils, landscapers, and developers.

The Solution

We started from scratch, building a lead-generating website with a clear SEO structure, strong visuals, and intuitive navigation. Alongside this, we created a monthly content strategy spanning blogs, newsletters, and social channels to keep messaging consistent and professional. With every touchpoint aligned, Arboretum Farm now has the foundations of a brand that not only looks professional but also delivers measurable growth.